Yesterday in Berlin, Hublot and mega-successful band Depeche Mode (100+ million albums sold!) announced a special partnership to benefit charity: water, a non-profit bringing safe drinking water to the developing world. They will do this through increased awareness of the cause as well as through the sale of 250 special Big Bang “Depeche Mode” watches, proceeds of which will go to support charity: water. The watch is certainly a distinctive design — its appeal to Depeche Mode fans is not hard to see. More importantly, let’s keep in mind that each of these 250 watches are for a good cause.
Hublot Chairman Jean-Claude Biver (left) and Depeche Mode wearing Hublot Big Bang “Depeche Mode” watches at the Berlin launch event
While I have no doubt that readers of Perpetuelle do not worry in the least about access to clean water, you may be astonished to learn that more than 800 million people around the world do not have reliable access to clean water. The timing of the announcement from Hublot and Depeche Mode was not coincidental, as this Friday, March 22, is World Water Day.
Hublotistas may recall that this is not the first time Hublot and Depeche Mode have worked together for a good cause. In 2010, Hublot and Depeche Mode raised funds for the Teenage Cancer Trust with an auction of 12 exclusive boxed sets, each containing a Hublot watch, a ‘pièce unique’ with the cover of one of Depeche Mode’s 12 studio albums on its dial, along with the vinyl and digital version of each album, a golden framed CD and autographed stills. The charity: water initiative is obviously much more ambitious than the first successful charitable effort, and I applaud Hublot and Depeche Mode for their efforts here.
Kyle Stults
www.perpetuelle.com
Hublot Big Bang Depeche Mode