Clik here to view.
-
Image may be NSFW.
Clik here to view.
-
Image may be NSFW.
Clik here to view. -
Image may be NSFW.
Clik here to view. -
Image may be NSFW.
Clik here to view.
Any watch collector will you, there is nothing more heartbreaking than sending your beloved watch “to the spa”, a term watch-lovers use when sending their watch back to a manufacture or service centre for servicing. Whether it’s for a major repair or just a routine maintenance service, you know you won’t be seeing your watch for a few weeks.
While most of us have more than one timepiece in rotation, let’s face it: the Hublot is almost always the go-to watch. Whether it’s because it looks so darn good in both business and casual settings, it’s scratch-proof materials or even the sheer comfort of the natural rubber strap, the absence of the Hublot from the watch-box is definitely felt.
Luckily, Hublot have come up with a solution to remedy our woes: the Hublot “Atelier Watch”.
Keep in mind that in the early years of Hublot, when a customer sent in a watch for servicing, the brand would offer a temporary replacement. While this showed the brand’s commitment to excellence in customer service, the increasing success of the brand and the risks to not get the replacement watches back, didn’t permit anymore to undertake this level of service and customer relationships, and so the service watch ceased to be.
Today, Hublot is regarding by many collectors and tries to keep a leader position in after-sales service in the watch industry. Even with its open communications and fast lead times, Hublot felt there was still something missing in the after-sales experience. So at the end of last year, Hublot announced that the service watch concept has been brought back, under “Hublot Atelier” moniker. The case, based on the 45mm Classic Fusion, is made of a black resin composite similar to Kevlar. The case, bezel and even the tang buckle are made of this light yet resistant material. The dial is as clean as it gets, with no visible indexes or markers. The “Hublot Atelier” logo replaces the traditional “HUBLOT” at the 12 o’clock position, and at 6 o’clock my favourite part of the watch that says it all really: “NOT FOR SALE”.
The movement is a no-fuss 3-hands quartz movement with a date function, insuring accuracy and reliability while you wait for your watch to come back home. What’s interesting is that a large majority of the components in the Atelier watch are made in Switzerland.
The Hublot Atelier watch is making its way to Hublot boutiques around the world and will be exclusively available to customers who hand their watch over to a boutique for servicing and repairs.
So fear not Hublotistas, even when your watch is getting pampered in Switzerland, you will never have to go without a Hublot again!
