The world first piece of Bright Red Ceramic
It’s a world premiere! Hublot is proud to announce the creation of a bright red ceramic! And not any red: the Ferrari Red.
After months of research, the team who has developed the Magic Gold, Mathias Buttet and Senad Hasanovic from the R&D and Metallurgy departments, succeeds to make the first bright colored ceramic which can be machined for components.
The watchmaking industry tried to accomplish this achievement for decades but none of the brands performed this result. It always turned orange or burgundy-coloured and never with the bright effect. Not every color can be made with ceramic and for specific reasons, nobody could achieve to make the red color. Red is the most difficult color to apply on materials, so everyone understands the Hublot’s feat!
Is it really the Ferrari Red? Yes! When you put this little piece of bright red ceramic on a spectrometer, you observe the exact same pantone (color matching)! It also means that Hublot has the knowledges to develop this process and produce in-house ceramics in wide range of colors.
Among thousands kinds of ceramics, Hublot found the right combination of ingredients to produce this amazing color. Naturally, the recipe of this “Magic Red” is classified Top Secret for the Swiss Manufacture and they decided to register an international patent to protect this know-how.
It’s all about vision and innovation … It’s all about Hublot